Xerox, The Re-Branding
Chris Griego got it right when he said:
Before, I would hear Xerox and think of copiers. Now, I hear Xerox and think of copiers and awful logos.
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Marketing
Simple Good, Complex bad… Or Vice-Versa?
In a recent article, Joel on software claims that simplicity is overrated, that users want more features, and the single thing his company does to drive more sales is to release a new version of an existing product with more features. What’s notable is that a week earlier, he wrote this well-circulated post lambasting Microsoft for having too much choice in the shutdown menu in Vista, and advocated for a simple, one-button shutdown solution.
